CIBC
CIBC Mortgage Switch Explainer Video
Project Overview
A short, engaging 2D motion graphics promotional video for CIBC designed to encourage customers to switch their mortgage. The video breaks down the process into three simple steps, highlights a cash-back offer of up to $3,000, and displays featured promotional interest rates.
Industry
Banking & Financial Services / Digital Advertising
Team
Marketing
Skills
Explaining financial products like mortgages can often feel complex and tedious for consumers. The main challenge was to condense complex mortgage switching steps, legal terms, rates, and disclaimers into a 30-second, visually clear, and brand-compliant motion graphic that keeps the audience engaged.
Created a clean, minimalist 2D animation using CIBC’s signature brand colors (red and yellow). By structuring the narrative into three clear icons (Advisor, Home, Cash-back) and using dynamic text transitions with lively background music, the mortgage transfer process was made to feel simple, effortless, and rewarding.
Multimedia Producer & Motion Graphics Designer.
I Led the project from concept and visual development through scripting, storyboarding, animation, editing, and final production.
Storyboard & Concept: Structured the narrative into three easy-to-digest steps (Step 1: Meet with an advisor, Step 2: Choose the right mortgage, Step 3: Take advantage of cash-back offer).
Visual Design & Assets: Designed vector icons for the advisor, house, and cash-back offer following strict CIBC branding guidelines.
Animation & Motion: Employed smooth text transitions, rotating square visual accents, and bold typography to draw immediate focus to key offers ($3,000 cash-back, 3.09% & 3.29% rates).
Audio Syncing & Call to Action (CTA): Synchronized motion keyframes with an upbeat acoustic soundtrack and concluded with a strong Call to Action
Delivered a high-converting, clear, and on-brand 30-second promotional ad suitable for social media and web deployment. It successfully simplified financial decision-making and clearly presented the key value propositions to prospective clients.