I’m a Toronto-based Creative Director and Multimedia Producer with over a decade of experience leading creative teams and delivering high-impact visual content across digital and broadcast platforms.

My expertise sits at the intersection of storytelling, design, and technology-transforming complex ideas into compelling visual narratives through Motion Graphics, Video Production, Post-Production,and AI-Enhanced Workflows, while bridging strategy and execution to ensure both creative excellence and operational efficiency.

In addition to hands-on production, I work as a Multimedia Production Consultant, advising organizations on content strategy, scalable production systems, and workflow optimization to help teams produce more effectively and consistently at scale.

Throughout my career, I’ve directed and managed end-to-end production for large-scale campaigns, branded content, and broadcast media, collaborating with organizations such as CBC Radio, Iran International TV, Radio Free Europe, Voice of America, ASL19, Toyota, Lexus, SiriusXM, Fairstone, CIBC, and TD Bank.

I bring a global perspective through bilingual English–Persian content creation, combining editorial depth, cultural insight, and strategic thinking to deliver work that resonates across diverse audiences.

At the core of my approach is a belief that powerful storytelling and thoughtful design don’t just communicate, they shape perception, influence decisions, and create lasting impact.