Some of my most meaningful work has been content designed to reach people in difficult circumstances — from investigative documentaries and fact-checking journalism to digital security content for audiences navigating censorship. That experience shaped how I approach every project: with purpose, clarity, and respect for the audience.

I’m a Creative Lead and Multimedia Producer based in Canada, with over a decade of experience taking ideas from concept to final delivery. I work at the intersection of storytelling, design, and technology, combining creative direction with hands-on production across video, motion design, Broadcast, post-production, and AI-assisted workflows.

Over the years, I’ve produced and directed work for organizations including CBC, Toyota, Lexus, CIBC, TD Bank, Radio Free Europe, and Voice of America, while leading creative teams and building production systems from the ground up.

I believe great content should do more than communicate — it should make an idea feel clear, relevant, and worth remembering.

Outside of work, I’m drawn to street photography, learning new things, and playing bass whenever I get the chance.

If you’re building something that needs both creative thinking and production expertise, let’s talk.